Here’s the thing: if you still don’t know what you’re doing, why you’re doing it, who you’re talking to, or what you want from them, then you’re wasting your time (and your readers’ time) with an email list. If you don’t have a point of view and value to provide, you’re wasting your time. If you don’t know exactly who your ideal customer is, you’re wasting your time. If you don’t have a plan to consistently communicate with your email list, you’re wasting your time.
So here’s what I think you need to get in place before you even need to bother with your email list. And since I think the email list is super important to growing your business, mark these down as super important things to get in place as soon as you can.