I hate newsletters. So I'm starting a new one.
Today, I feel like writing about just why exactly this entrepreneurship gig is so hard. So stressful. So overwhelming. I want to write about it this way — focusing on the difficulty rather than on the ways you can deal with this difficulty — because I think it’s important to understand the root causes of entrepreneurial stress and hardship because otherwise it’s far too easy for us to minimize it, ignore it, and in doing so, compound it.
I’ve been thinking a lot this summer about discipline. I’ve occasionally found myself googling things like “how to become more disciplined.” But the advice I’ve found has usually been pretty stupid and has felt pretty useless, and all of that has led me to question what discipline even is and whether I need to develop it as a personal and professional trait.
Here’s the thing: if you still don’t know what you’re doing, why you’re doing it, who you’re talking to, or what you want from them, then you’re wasting your time (and your readers’ time) with an email list. If you don’t have a point of view and value to provide, you’re wasting your time. If you don’t know exactly who your ideal customer is, you’re wasting your time. If you don’t have a plan to consistently communicate with your email list, you’re wasting your time.
So here’s what I think you need to get in place before you even need to bother with your email list. And since I think the email list is super important to growing your business, mark these down as super important things to get in place as soon as you can.
Other than talent, creativity, a well-defined brand, and a vision for the future, I have come to believe that an email list is about the most important thing your business can have.
It’s more important than your blog. It’s more important than your social media presence. It’s more important than your business cards.